There’s no longer a question of whether people want more control over their energy.
They do.
Energy prices have been volatile. Households are more aware than ever. And technologies like home batteries are no longer niche - they’re increasingly part of the conversation.
But adoption still isn’t where it should be.
Why?
A recent article in the Financial Times highlights a key issue: 👉 the complexity of installing home energy systems is still holding people back.
You can read the full article here: https://www.ft.com/content/fe24531d-ef41-4e58-a940-54079d01eaf7
For most households, the decision isn’t about whether a battery makes sense.
It’s about what comes with it.
Will it require major electrical work? How long will installation take? Do I need solar? What happens if something goes wrong?
What should feel like a smart upgrade often ends up feeling like a project.
And that’s where adoption stalls.
Most home battery systems today are:
Custom-built for each property Integrated into solar setups Dependent on existing electrical infrastructure
That means variability.
And variability leads to:
Longer install times Higher costs More uncertainty for homeowners
In short - friction.
The technology behind home batteries works.
The economics can work.
But the experience of getting one installed hasn’t caught up.
That’s the gap.
And it’s a big one.
If home energy is going to scale beyond early adopters, the experience needs to change.
At PowerBase, we believe that starts with rethinking installation itself.
That means:
Not treating every home as a bespoke engineering project, but moving toward repeatable, predictable setups.
Building around how installations actually happen - not how products are packaged.
We’re still early - and we’ll validate this properly during our pilot phase.
But the ambition is simple:
👉 Home energy should feel closer to installing an appliance than undertaking a renovation.
Because if installation still feels like a project, something hasn’t been solved.
The conversation is already happening.
As highlighted by the Financial Times, the demand is there - but the experience isn’t keeping up.
Whoever removes that friction will unlock the next phase of adoption.
If you’re interested in getting more control over your energy - without the usual complexity - you can register your interest below.