Their reason, in their own words: the "cost of energy."
Not talent. Not technology. Energy.
This is a company valued at $852 billion. One of the most capitalised organisations in the history of tech. And it looked at UK energy costs and said: not yet.
Here's why that should matter to every household in Britain - not just tech investors.
The reason UK industrial electricity is so expensive is the same reason your energy bill is still 35% higher than it was before 2021, even after the price cap fell this month.
The UK prices electricity at the margin. That means gas - the most expensive source still running - sets the price for everyone, including the wind and solar power that costs almost nothing to generate once it's built. You pay the gas price even when the wind is doing most of the work.
That's the structural problem OpenAI is responding to.
And it's the same structural problem sitting inside your quarterly energy bill.
The difference is OpenAI can move its data centres to Norway.
You can't move your house.
But you can take back some control of what you pay - through better tariffs, smarter usage, and understanding what's actually driving your costs.
That's what we built PowerBase.Energy to do.
While governments and global tech companies debate the big picture, we're focused on the bit that actually affects you: making sure you're not overpaying for energy in a market that isn't designed in your favour.
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